Vegan Cosmetics: Reinventing Beauty Trends Worldwide

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Vegan Cosmetics

Are you the kind of person with a soft corner for animals? Are you somebody with a lot of sympathy & concerns for animals facing cruelty daily? And, do your beauty choices reflect the same behavior too? If not, you must closely learn the affinity you demonstrate towards animals by not choosing vegan or cruelty-free products.

For several years, the beauty & personal care industry has been experimenting with numerous products on animals and is responsible for mass brutality just for the sake of beauty enhancements. However, several organizations like People for the Ethical Treatment of Animals(PETA), BIORIUS, The Vegan Society, VeganOk, V-Label, Vegan.org – Certified Vegan, & many others are now becoming cruelty-free and vegan.

Especially in the last decade, consumers have become more aware & generous towards animal well-being and are intentionally avoiding animal-based ingredients. Such awareness has brought an upsurge in the demand for plant-based products, including makeup & personal care, that are popularly known as vegan cosmetics. A recent report published by Markntel Advisors reveals that Global Vegan Cosmetics Market is projected to grow at a CAGR of around 6.25% during 2022-27.

How Do You Categorize Any Product Vegan?

Before jumping into understanding the key aspects backing the considerable growth of the industry & exploring the potential possibilities in the vegan industry in the forthcoming years, let us keep in mind that vegan & cruelty-free cosmetics are different. Not all cruelty-free products are vegan, but all vegan products are cruelty-free due to the absent use of animal-based content or testing. Several governments are also encouraging the mitigation of animal cruelty, thereby escalating a consumer shift toward cruelty-free & vegan products, influencing the market growth. For instance,

  • In October 2019, Taiwan in the Asia-Pacific region banned cosmetics animal testing, where the new legislation saw the country joining a global momentum against cosmetics cruelty. These bans on cosmetics animal testing demonstrated a significant escalation in the sales of certified vegan products. 

Vegan products, including cosmetics, are manufactured without the use of animals or their by-products like beeswax, honey, milk, etc., or any ingredients like cholesterin, gelatin, collagen, etc. Although there are no legal implications to the definition of vegan, this concept is frequently used by brands for labeling purposes to specify zero indulgences of animals as an ingredient. For instance,

  • Back in May 2018, Holland & Barrett Retail Limited announced the introduction of all-vegan stores across the UK.

There is a widespread belief that vegan cosmetics are not as effective, functional, & long-lasting and are secondary to animal-based products. Perhaps this is why people are a bit hesitant when opting for Vegan makeup and beauty products. However, contrary to popular belief, Numerous researched & studies have hinted that plant-based ingredients are equally enriching and are safer when compared with animal-derived products. Some products have already made it to the top despite being vegan. For instance

  • Kat Von D Beauty, known for its Vegan beauty products, uses top-quality ingredients resembling the benefits of beeswax & carmine, offering a wide range of 100% vegan products. 

Is ‘Vegan’ Labelling Enough While Choosing Beauty Products?

With growing consciousness among people, a majority of consumers are looking for a ‘Vegan’ label in products, including cosmetics, to procure better & safer beauty products. Due to such demands and concerns, numerous companies are making substantial investments in respective appealing packaging & labeling for vegan cosmetics to widen the consumer base and yield higher profits.

Although the confusions between cruelty-free and vegan products often fragment the consumer base. However, many companies are actively improving their marketing strategies to spread awareness about the difference between the two and sell products across diverse distribution channels. Such tactics also include brand endorsements by celebrities, campaigns, events, and more. For instance:

  • In November 2021, a UK-based actor, songwriter, & singer, Harry Styles, launched his first vegan beauty brand, including a complete line of vegan skincare products & nail polishes called ‘Pleasing.’
  • Likewise, in August 2020, E.l.f. Cosmetics revealed their partnership with Alicia Keys, a U.S.-based actress, songwriter, & singer to launch a new line of vegan beauty products. 

Backed by several product launches by celebrities across the world with highlights on vegan cosmetics are boosting consumer interest in novel & innovative products and catering to the overall industry expansion.  As the industry becoming highly competitive with the presence of numerous brands, products, and advertisements, the advent of frauds and scammers is nowhere behind, fooling people.

Therefore, it is vital to understand that a vegan label does not always guarantee absolute organic or natural content. In fact, it does not assure the non-allergic tendencies from cosmetics. Therefore, it is essential that the user looks after the content and is aware of the key ingredients used in the manufacturing of a cosmetic product.

Putting Things Together

Beauty products have come a long way with incredible expansion in terms of product ranges, be they skin or hair care. With such comprehensive coverage of skin moisturizers, perfumes, lipsticks, fingernail polishes, eye and facial makeups, shampoos, hair colors, hair gels, and deodorants, that too with using animal-free ingredients, the vegan cosmetic industry has gained significant traction throughout the world. Hence, with the growing consumer awareness about the availability and benefits of vegan cosmetics, the industry is set to witness significant growth in the coming years and shall hint toward the presence of lucrative opportunities for various players during 2022-27.

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